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Read this next Culture. The American trade was disrupted by the onset of World War I and then discontinued entirely with the introduction of Prohibition.
Guinness export sales were mostly to ethnic Anglo Saxons and Celts prior to In , exports totalled 90, barrels , but by had grown to , barrels.
A new bottle design was debuted in Malaysia in , and later rolled out worldwide. The Irish version of FES is brewed with pale malt , 25 per cent flaked barley for head retention and body and 10 per cent roasted barley, the latter being what gives the beer its dark hue.
FES is the oldest variant of Guinness that is still available, although its ingredients and production methods have varied over time.
In , it had an original gravity OG of Originally a bottle conditioned beer, FES has been pasteurised to ensure quality consistency since Foreign Extra Stout constitutes 45 per cent of total Guinness sales globally.
The beer is available in bottles and cans. In Africa, the product retails at a premium price, with an up to per cent higher cost than rival beers.
FES was initially introduced into the Nigerian market through importation in the s. The switch from malted barley was made in when the Nigerian government briefly banned imports of the grain.
GFE is mixed with a locally brewed sorghum lager, but it differs from the Nigerian version in that it contains no wheat and has a higher proportion of roast barley.
In , a 5. The brew was reduced in ABV from 8 to 6. In the s, FES was marketed in Nigeria as "gives you power" and its consumption was linked with an increase in sexual potency.
The beer is ranked highly on beer rating websites. From Wikipedia, the free encyclopedia. Retrieved 23 January Archived from the original on 1 July Retrieved 18 April About the Guinness Storehouse Contact Us.
Address St. James's Gate, Dublin 8, Ireland. Shop Now. Studies claim that Guinness can be beneficial to the heart. Researchers found that "' antioxidant compounds' in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.
Guinness ran an advertising campaign in the s which stemmed from market research — when people told the company that they felt good after their pint, the slogan, created by Dorothy L.
Sayers   —"Guinness is Good for You". Advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland.
Guinness stout is available in a number of variants and strengths, which include:. In October , Guinness announced the Brewhouse Series, a limited-edition collection of draught stouts available for roughly six months each.
There were three beers in the series. Despite an announcement in June that the fourth Brewhouse stout would be launched in October that year,  no new beer appeared and, at the end of , the Brewhouse series appeared to have been quietly cancelled.
From early , Guinness marketed a "surger" unit in Britain. For a short time in the late s, Guinness produced the "St James's Gate" range of craft-style beers, available in a small number of Dublin pubs.
Guinness Red Harvest Stout was introduced in September Crafted with a blend of lightly roasted barley and sweet Irish malt. In , Guinness released Guinness Blonde , a lager brewed in Latrobe, Pennsylvania using a combination of Guinness yeast and American ingredients.
Guinness released a lager in called Hop House It has become an available drink in many Irish pubs. In , Guinness announced the introduction of a zero alcohol canned stout in Ireland, Guinness 0.
Casks newly delivered to many small pubs were often nearly unmanageably frothy, but cellar space and rapid turnover demanded that they be put into use before they could sit for long enough to settle down.
As a result, a glass would be part filled with the fresh, frothy beer, allowed to stand a minute, and then topped up with beer from a cask that had been pouring longer and had calmed down a bit.
As Guinness has not been cask-conditioned for decades, the two-stage pour has been labeled a marketing ploy that does not actually affect the beer's taste.
What Diageo calls the "perfect pint" of Draught Guinness is the product of a "double pour", which according to the company should take After allowing the initial pour to settle, the server fills the remainder of the glass until the head forms a slight dome over the top of the glass.
In April , Guinness redesigned the Guinness pint glass for the first time in a decade. The new glass is taller and narrower than the previous one and features a bevel design.
The new glasses are planned to gradually replace the old ones. When Guinness is poured, the gas bubbles appear to travel downwards in the glass.
Bubbles in the centre of the glass are, however, free to rise to the surface, and thus form a rising column of bubbles. The rising bubbles create a current by the entrainment of the surrounding fluid.
As beer rises in the centre, the beer near the outside of the glass falls. This downward flow pushes the bubbles near the glass towards the bottom.
Although the effect occurs in any liquid, it is particularly noticeable in any dark nitrogen stout, as the drink combines dark-coloured liquid and light-coloured bubbles.
A study published in revealed that the effect is due to the particular shape of the glass coupled with the small bubble size found in stout beers.
Conversely, in an anti-pint i. Guinness is frequently used as an ingredient in recipes, often to add a seemingly authentic Irish element to the menus of Irish-themed pubs  in the United States, where it is stirred into everything from french toast to beef stew.
The recipe includes many common Irish herbs, as well as beef brisket, cheeses, and a can of Guinness. The Guinness harp motif is modelled on the Trinity College Harp.
It was adopted in by the incumbent proprietor, Benjamin Lee Guinness. Guinness registered their harp as a trademark shortly after the passing of the Trade Marks Registration Act of It faces right instead of left, and so can be distinguished from the Irish coat of arms.
Since the s, in the face of falling sales, Guinness has had a long history of marketing campaigns , from television advertisements to beer mats and posters.
Before then, Guinness had almost no advertising, instead allowing word of mouth to sell the product. The most notable and recognisable series of advertisements was created by S.
Benson 's advertising, primarily drawn by the artist John Gilroy , in the s and s. Sayers and Bobby Bevan copywriters at Benson's also worked on the campaign; a biography of Sayers notes that she created a sketch of the toucan and wrote several of the adverts in question.
Guinness advertising paraphernalia, notably the pastiche booklets illustrated by Ronald Ferns , attract high prices on the collectible market.
Many of the best known Guinness television commercials of the s and s were created by British director, Len Fulford. In , a conscious marketing decision was made to turn Guinness into a " cult " beer in the UK, amidst declining sales.
The Guardian described the management of the brand:. In the late s and early s, in the UK, there was a series of "darkly" humorous adverts, featuring actor Rutger Hauer , with the theme "Pure Genius", extolling its qualities in brewing and target market.
The — Anticipation campaign, featuring actor Joe McKinney dancing to "Guaglione" by Perez Prado while his pint settled, became a legend in Ireland and put the song to number one in the charts for several weeks.
The advertisement was also popular in the UK where the song reached number two. From to , the Michael Power advertising character was the cornerstone of a major marketing campaign to promote Guinness products in Africa.
The character, played by Cleveland Mitchell , was portrayed to have been born in Jamaica and raised in Great Britain. In , Guinness's advertisement " Surfer " was named the best television commercial of all time, in a UK poll conducted by The Sunday Times and Channel 4.
This advertisement is inspired by the famous s Guinness TV and cinema ad, "Big Wave", centred on a surfer riding a wave while a bikini-clad sun bather takes photographs.
The s advertisement not only remained a popular iconic image in its own right; it also entered the Irish cultural memory through inspiring a well known line in Christy Moore 's song " Delirium Tremens " You have no items in your shopping cart.
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